Tuesday 11 November 2014

Taylor Swift - We Are Never Ever Getting Back Together



Repetition can turn even the most generic, country-twang, clap-your-hands track into something worth paying attention to. Pop music is most often a vehicle for the expression of bitter-sweet emotions through the exclamation of power words. "We are never ever ever ever getting back together." Ms. Swift, that is to say, Ms. Swift, Max Martin (author of hits for Backstreet Boys and Brittney Spears), and Shellback (writer for Pink and Usher) hit on something brilliant here. Not only are they able to service the audience's desire for a fantasy of empowerment through or against the tyranny of love, they've also managed to place the equivalent of "do-wap" or "oh-oh" into the lyrics themselves. The song never has to rest. It is relentless "do-wap" and "oh-oh" for the lovelorn masses.

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