"The hackers only latched onto The Interview after the media spent a week prognosticating over the possibility of it being the driving force behind the hack. It wasn’t until December 8, at least a week after the Sony Pictures hack went public, that the attackers started using The Interview as leverage. If you had just hacked Sony, and the world media just gave you the perfect opportunity to shift the blame onto North Korea, wouldn’t you do the same thing?
There’s also the overall timeline of the hack to take into consideration. The hackers managed to exfiltrate around 100 terabytes of data from Sony’s network — an arduous task that, to avoid detection, probably took months. Given how long it would’ve taken to gain access to Sony Pictures, plus the time to exfiltrate the data, I think the wheels started turning long before North Korea heard about The Interview.
Even if we take the movie out of the equation, the hack just doesn’t feel like something that would be perpetrated by a nation state. The original warnings and demands feel like the attacker has a much more personal axe to grind — a disenfranchized ex employee, perhaps, or some kind of hacktivist group makes more sense, in my eyes." (source)
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