The Unaware

“In the extreme case, it may be that whenever a software developer in Menlo Park adjusts a parameter, someone somewhere wrongly starts to believe themselves to be unloved,” wrote a team of researchers led by University of Illinois at Urbana-Champaign doctoral student Motahhare Eslami, in a new paper on Facebook’s news feed algorithm.


The new qualitative research study sampled 40 Facebook users and ran them through an in-depth examination of the ways that Facebook filters their experience. Twenty-five of the users—or more than 60 percent — had no idea that there even was a filtering algorithm, let alone one that looks at more than a thousand data signals to determine what to show a user. The researchers termed these innocent users “the unaware.” (source)